Instill Design

Event Details


22& 23nd March 2013


9:00 am ~ 5:00 pm



Gudur, AP

About instillDesign

Design Education for the next generation.

Instill Design is a thought transpired into a mission to educate students from various domains and fields about the importance of Innovation, User Experience design and Sustainability etc. InstillDesign aims to drive the design message to students pursuing any discipline by penetrating deeper into educational institutes across all regions.

InstillDesign @ AUDISANKARA

Audisankara College of Engineering & Technolgy proves again as "The Institute of Innovation" by hosting InstillDesign workshops. UMO: Audisankara - Gudur chapter invites all the students across India to participate in the 2day workshops.



Arnab Chakravarty
User Experience Designer, Shristi Labs

Arnab Chakravarty is a User Experience and Innovation Specialist at Srishti Labs, a Design Consultancy which focuses on collaborating with companies during the early phase of innovation using design thinking to effectively navigate the breadth of new users, value propositions and business models in high growth markets like India.

Arnab Chakravarty is an Interaction Designer who graduated from Industrial Design Centre, IIT Bombay. Prior to that, He finished his Bachelors in Mechanical Engineering from Ahmedabad. He has worked on numerous projects in multi-disciplinary teams throughout India, including building interactive installations in Auroville, simplifying Home Computing for Indian Families, creating videos to educate Truck Drivers in India about HIV AIDS and designing new cooling solutions for Samsung, Korea and has had his work featured in Design Magazines like Kyoorius and has also published papers in international journals like ACM and CHI.

He is passionate about applying user-centered design methodologies and adopting an interdisciplinary approach towards creating new products, services or future scenarios unique to emerging markets.

Ramesh Chandak
Senior Program Manager, Microsoft

Ramesh is a graduate with a Fellowship in Advanced Engineering from MIT (USA), Master's in Computer Engineering from Boston University (USA) and Certificate in Human Computer Interaction from IIT Mumbai. He is trained in Six Sigma GreenBelt and PMP. He has over 20 years of global experience in IT industry. His strengths are user centered design (UCD) and engineering, program management and evangelism.

Ramesh Chandak is a Senior Lead Program Manager at Microsoft India (R&D) Pvt. Ltd.. He manages strategy, outreach and design programs for Microsoft IT India. Prior to Microsoft, Ramesh worked for GTE Laboratories (now Verizon), Cambridge Technology Partners and Bank of America.

Ramesh has authored and edited several technical books, written over 35 technical articles, authored 4 Web based courses, delivered over 60 presentations and trainings


Workshop topics

How to innovate and bring out inner creativity?


Experience design is driven by consideration of the moments of engagement, or touchpoints, between people and the product, service, event, or environment and the ideas, emotions, and memories that these moments create.

Goal of this workshop is to understand and create Experience by means of Experience map/ Mental Map, User Persona and Contextual Inquiry around a service/product that participants are well aware of.

This is a hands-on workshop where all the participants would be sitting on floor, drawing hangman on charts, enacting cowboys, and share their stories.

Aim: Main objective of the workshop is to explore, understand and execute design thinking. It will teach students how to bring innovation by thinking laterally.

Format of workshop is four steps: Seminar | Ideation | Hands-on sessions | Presentation

Design Thinking for Social Innovation


Design thinking addresses the needs of the people who will consume a product or service and the infrastructure that enables it. Businesses were the first to embrace this new approach and nonprofits are beginning to adopt it too. Participants will learn about existing innovations in the areas of rural India, healthcare, ICT, online ordering, differently abled and automotive.  They will also learn how to apply design thinking to develop better solutions to social problems. 

Aim: Main objective of this workshop is to make students aware of those practices and use them effectively in the job.

Format of workshop is four steps: Seminar | Ideation | Hands-on sessions | Presentation


Time Program (22 & 23rd March'13)
AM 08:30 ~ Registration
AM 09:30 ~ AM 10:00 Welcome
AM 10:00 ~ AM 11:00 Workshop 1/ Workshop 2
AM 11:00 ~ AM 11:30 Tea Break
PM 12:30 ~ PM 1:30 Lunch
PM 1:30 ~ PM 4:30 Workshops Continue
PM 3:00 ~ PM 3:20 Tea break
PM 4:30 ~ PM 5:00 Q & A
PM 5:00 ~ Session Closes


What participants from InstillDesign 2012 say

Hari Priya .K
President, UMO: RGMCET Chapter

It's an awesome experience and INSTILLDESIGN workshops make you realize how innovative you are. Every engineering student must attend.

Bhaskar Rao. B
Lecturer, RGMCET, Nandyal

I totally recommend INSTILLDESIGN workshops for every engineering college in India. I am looking forward to have the workshops again in 2013 at our campus.


Name Designation
Dr. A. V. S. Prasad Honorary President
Dr. N. Kishandar Chapter convener
E.L.S. Krishana Chaitanya President
Prudhvi Kumar Vice President
Shaik Saddam Hussain General secretary
K. Lendi Deepak Treasurer
M. Ravali P .R. Coordinator
I. Akil Joint secretary
M.L. Sarath Chandhra Event Coordinator
From UsabilityMatters.Org (UMO)
Kaladhar Bapu Founder President, UMO
Ramalakshmi Program Manager, InstillDesign


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registerto attend the INSTILLDESIGN Workshops at Audisankara

Address and Phone

Audisankara College of Engineering and Technology
NH - 5 Bypass Road, Aravinda Nagar
Gudur - Nellore Dsrt.
Andhra Pradesh – 524101

Krishna Chaitanya - 9493917879
K. Prudhvi Kumar- 9000085866


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UX in India

UMO stands for UsabilityMatters.Org, that is a non-profit organization working towards design awareness and exchange of design sensibilities through interaction between designers and design sensitive consumers.

It is a forum dedicated to discussing, improving and promoting the work of the Innovation, Usability and Interaction design community in India.